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Sony China has started selling the new Cybershot W610 and W630 compact digital cameras. The Sony Cybershot W630 is a successor to the previously released W510, while the Sony Cybershot W610 is a successor to the W570. The Cybershot W630 features a 16.1-megapixel sensor, a 25mm wide-angle lens, a 5x optical zoom and 720p HD video recording. The Cybershot W610 offers a smaller 14.1-megapixel sensor with a 26mm wide-angle lens and a 4x optical zoom lens. Both cameras provide a 2.7-inch LCD display and a sweep panorama mode. Folks in China are able to buy the Sony Cybershot W630 for 1,299 Yuan (US$206). The Sony Cybershot W610 is priced at 1,049 Yuan or around US$167. [Ubergizmo]

The Sony DT 16-50mm f/2.8 SSM is a high-performance standard zoom lens for Sony’s A-mount digital SLT and SLR cameras with APS-C sized sensors. The lens features two aspherical elements and three ED glass elements to minimise aberration at all focal lengths. An internal SSM (Super Sonic wave Motor) drive assures fast, quiet auto focus and enables full-time manual override. Additionally, it also has a dust- and moisture-resistant design and a circular diaphragm with 7 rounded blades for a pleasing rendition of the out-of-focus areas. The Sony DT 16-50mm f/2.8 SSM lens will be available in October 2011 for £550 or around US$700. [PhotographyBLOG]

The Nissin Di622 Mark 11 Speedlight flash unit for Sony DSLR camera is now available in the UK market via Kenro. It is an upgraded version of the popular Di622 that has served photographers so well since its launch in 2007. The Mark 11 model features a number of improvements including wireless TTL, and MY TTL. The unit also comes with a useful external X Sync Socket. It is powered by four AA batteries and offers a recycling time of just 5 seconds with new batteries. The Slave facility on the Di622 Mark 11 synchronizes to pre-flash systems, traditional single flash, and to wireless remote flash systems. Measuring 130mm x 77mm x 103mm, the Nissin Di622 Mark 11 Speedlight flash unit for Sony DSLR camera is priced at £224.95 or around US$370. Read more…

The Sony DEV-5 and DEV-3 are claimed to be the world’s first digital binoculars to record Full HD video. Both gadgets can record Full HD video with stereo sound at the touch of a button, and even add a 3D mode that records scenes as thrilling stereoscopic video footage for playback on most 3D HDTVs. You can select the variable zoom on both models to scan a wide area at low magnification before zooming in seamlessly to pinpoint a subject, such as birds in a field. Turning on the digital zoom at magnification settings over 10x boosts the DEV-5 model’s total magnification range from 0.9x up to 20x digital (image quality is reduced when digital zoom is On and recording 2D video at magnifications higher than 10x). The DEV-3 model pulls wildlife, sporting subjects and architectural details closer with a maximum magnification of 10x optical. In 3D mode, the binoculars’ maximum magnification is 5.4x optical. Unlike traditional binoculars, these binocular’s electronic autofocus keeps moving subjects sharply in focus at all times. What’s more, the Sony DEV-5 and DEV-3 also feature Optical SteadyShot image stabilization (Active mode) that helps keep images clear and stable, even when viewing at high magnifications. You can connect these binoculars to a Sony BRAVIA HDTV via an HDMI port or any HD television with HDMI input for viewing images (cable sold separately). 3D videos can be enjoyed on virtually any 3D-compatible TV, including Sony BRAVIA models. You can transfer these video files to your computer via a USB connection for storing, editing, and sharing. The Sony DEV-5 model also includes an on-board GPS receiver that automatically geo-tags video clips and photos. The Sony DEV-3 and DEV-5 digital binoculars will be launched in November 2011 for about $1400 and $2000, respectively. See more pictures after the jump. Read more…

The Sony CyberShot DSC TX55 digital camera is claimed to be the world´s thinnest camera with Full HD video. Measuring at only 12.2mm thick, the camera features a 16.2-megapixel Exmor R CMOS sensor and a super-size 3.3-inch Xtra Fine OLED wide touch-screen, which is perfect for showing off your photos and movie clips with incredible detail.

The compact digicam also adopts the new “By Pixel Super Resolution” technology that boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution. Available in black, silver, purple and red, the Sony CyberShot TX55 will be available from September 2011 for an estimated retail price of about 400 Euro (around US$580). See more pictures after the jump. Read more…

The Sony Handycam DCR-SX21E is a new Standard Definition camcorder with a 57x optical zoom and the SteadyShot image stabilization. This video recorder also offers an Extended Zoom range function that boosts maximum magnification to an incredible 67x with virtually no visible degradation. This video recorder also features the SteadyShot image stabilization, a flip-out 2.7-inch Clear Photo LCD display, and an Intelligent Auto mode that recognizes up to 18 different scene combinations – from portraits and landscapes to night views. The Sony Handycam DCR-SX21E will be available from early September 2011. More pictures after the jump. Read more…