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Pentax Optio E75 is a budget 10 megapixel camera, with a 3x optical zoom lens, 2.7″ screen, ISO range from 80 – 1600 , it uses AA batteries, has face and smile detection, and will be available in Europe this July. Tagged around $160. [engadget ]
DPreview tests the new Pentax 15mm F4 limited lens that they observe is a unique lens designed for the APS-C camera market. They applaud the company for making it, but it has something behind it. Check full review here

The Pentax 645 D will arrive in 2010, still one more year to wait. An official press release on the Pentax Japan website provides a target release date for both the 645D and the smc PENTAX-D FA645 55mm F2.8 lens. [ Via photographyblog ]


Pentax has announced the DA 15mm F4 ED AL Limited ultra wide-angle lens, designed exclusively for Pentax digital SLR cameras. For more it has some features such Limited Lens-series quality for excellent image quality and an appealing compact design. One more thing from this lens it provided with high-performance optics. With a light aluminum body and a compact design, this lens will start shipping in April 2009 for $649.95 USD. [ Source dpreview ]


Pentax has released the Optio E70 digital compact camera. This 10 megapixel camera features a simple to use interface with large buttons. Continuing the simplicity theme, it also includes Pentax’s ‘Green’ shooting mode, where the camera tales control of all the key shooting settings. Although the camera promises simplicity, it is packed with features such as Triple Anti-Shake Protection, Super-Fast Face Detection and 7 shooting modes.
[ source dpreview ]

The P70 joins the wide-angle club as it sports a 4X optical zoom lens (27.5-110mm eq) and has a 12-megapixel sensor and a 2.7″ LCD. It also has some popular consumer features:
+ slim body
+ face detection (up to 32 faces in 30 milliseconds)
+ blink and smile feature
+ no real IS (“digital shake reduction”)
+ starting price is $200 with a February release
+ three colors (red, silver, white)
[ source 1001noisycameras ]